A merchant house
built on relationships.
Relationships first.
Serica & Co. is a boutique private markets firm built around a simple idea: the best opportunities rarely begin with a process. They begin with a relationship.
We work directly with business owners, investors, and acquirers to create thoughtful introductions around ownership transitions and acquisition opportunities.
Fit over volume.
We are not a high-volume marketplace.
We focus on a limited number of opportunities where there is genuine alignment between the owner and the buyer, including investment criteria, timing, culture, transaction structure, and long-term objectives.
Our goal is to identify the right counterparties, not simply the largest number of them.
For business owners.
For owners considering succession, liquidity, or a future sale, Serica provides a discreet way to explore potential acquirers without broadly marketing the business.
We identify and introduce qualified private equity firms, family offices, permanent-capital investors, and strategic buyers whose mandates fit the company and the owner's priorities.
For acquirers.
We also work directly with investors on proprietary origination mandates.
Serica develops relationships with founder-owned businesses, identifies companies that match specific acquisition criteria, and facilitates introductions when there is mutual interest.
Small by design.
Serica is intentionally selective, hands-on, and discreet. Every opportunity is reviewed individually. Every introduction is made deliberately. And every relationship is managed directly.
We believe that is how private markets should work.
Benjamin Mīsner
Prior to founding Serica & Co., Benjamin worked across family offices and investment firms in acquisition sourcing, due diligence, and capital raising initiatives. He also held go-to-market roles supporting startups and lower middle market businesses, developing sales, marketing, and growth systems that have generated millions in sales.
Michael Mīsner
Prior to joining Serica & Co., Michael served as a Naval Officer and spent more than 20 years building and leading strategic insights teams. He also founded Odin’s Eye Intelligence, advising startups and investment firms on market and strategic intelligence.
Simon Mīsner
Simon works closely with clients across the construction, property management, real estate, and manufacturing sectors, supporting Serica's research and transaction origination efforts. He also serves in the United States Air Force Reserve.
Isaac Mīsner
Isaac focuses on the aerospace, defense, and government contracting sectors, supporting Serica's transaction origination efforts.